Hey, hoi. Hallo!

I'm Yana—copywriter & localization specialist.

I'm Yana—copywriter & localization specialist.

  • Native Dutch & German speaker
  • Master's degree in Translation
  • 5+ years of experience

Writing with strategy

Thanks to my bilingual background, academic training in translation and hands-on marketing experience, I understand that great localisation goes beyond words. It’s about understanding people, culture and context—and creating content that feels like it was made for your audience from the very beginning.

Copywriting

Need copy that sounds like a local wrote it? I create original Dutch and German content that matches your brand voice, speaks to your customers and brings your message to life.

Translation

A great translation shouldn’t feel translated. Rather than translating word for word, I focus on creating texts that feel natural and authentic, while staying true to your brand identity.

Transcreation

Sometimes a direct translation simply isn't enough. I adapt creative content so it has the same impact and feels as if it were created for the local audience from the start.

Editing

Even great content benefits from a fresh pair of eyes. I help polish existing texts and make AI-generated content sound more natural, ensuring everything is ready to publish.

"Throughout our collaboration, Yana impressed us with her exceptional linguistic skills, her strong commitment to quality and her outstanding ability to tailor communication to the target audience. Her work went far beyond mere translation and was characterized by a natural, authentic and brand-appropriate localization of our content."
Vera Hammiediersjournaway GmbH

My areas of expertise

Fashion

Creative product descriptions, newsletters and marketing copy for premium brands with a strong identity and distinctive tone of voice.

Tourism

Inspiring travel content, hotel descriptions, activities and other copy that helps travellers imagine themselves in the experience.

Food

Website and app copy for meal tracking, healthy snacks and recipes that sound as good as they taste.

Cosmetics

Website content, newsletters, visual campaigns and videos that inform customers, build trust and inspire confidence.

Gaming

Creative push notifications, themed streak widgets and gamified in-app content designed to make digital experiences more fun.

Technical

Accessible IT blog articles and product descriptions for smartphones, technical tools and industrial products—making complex information easy to understand.

My portfolio

Curious about my work? Explore a selection of my translation, copywriting and transcreation projects across different industries.

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Let's connect

Interested in working together? Get in touch via yana.visscher@gmail.com for more information, a quote or a trial assignment

© 2026 Yana Visscher